KFC
Loyalty matters, especially with more fried chicken competitors in the space. We launched a new loyalty program for KFC Canada, which was later translated for other global markets.
KFC VIP
In its first 2 months of launch, the new KFC VIP program brought in more revenue than the entire previous year of CRM sales combined. To launch, we delivered:
Naming
Brand identity system
CRM strategy
+200 pieces of unique content
