Auntie Anne’s
To help this iconic mall snack break out of shopping centers and into new places (like social feeds and online ordering), we translated the irresistible scent and flavor of Auntie Anne’s pretzels across campaign content.
Recline-to-Dine Chair
Auntie Anne’s rolled out a new online ordering app for pretzel delivery. But food delivery isn’t exactly new news. So to hype the launch and the experience, we built a Recline-To-Dine chair that lets you get pretzels delivered to wherever you’re sitting (just like the app). The further you kick back, the more you get to snack.
Fans got to test out the chair, and we shared the experience across social with media coverage from outlets like AdWeek.
Get That Dough
Auntie delivers. To let people know, we paired the crave of pretzels with a strong call to action, Get That Dough.
House of A
For April Fools, we played up the irresistible scent of the pretzels with a line of faux essential oils inspired by your favorite pretzel snacks.