7-Eleven
Slurpee is a 7-Eleven staple. To bring people back for more Slurpee, we turned filling up your frozen drink into a massive party with a campaign and site to support the repeat event.
BYOC Day
How do you drive the highest Slurpee sales in 7-Eleven history? You let people fill up any cup-like device. We launched Bring Your Own Cup Day in 7-Elevens across the U.S., and everyone from Chrissy Teigen to Colin Jost was filling up their crockpots, buckets and blowup pools.
